Reach More Customers and Keep up with Trends

NFPA provides opportunities and resources for members to promote the unique strengths and inherent advantages offered by modern fluid power technology in general as well as ways to get their specific products and technologies in front of customers.


Reach Your Customers at IFPE

A safe and successful IFPE trade show was held in early March 2020. The show featured the unveiling of a 3-D printed statue of a female construction worker to acknowledge the growing role of women in the industry as well as the first-ever Fluid Power Hour, an IFPE-wide opportunity for extra networking with decision makers and visibility for exhibitors. While attendance was understandably down, the quality of the leads gathered there was as strong as ever.

IFPE 2023 is slated for March 14 -18, 2023 and will again serve as a platform for highlighting fluid power in front of potential customers.

The IFPE Management Committee for this show cycle has been selected and held its first meeting in November. The 2023 show planning will focus on:

  • Attendee value/experience
  • Exhibitor value/experience
  • Featuring Technology at the show
  • Weekend offer

Interested in helping out with 2023 planning? Volunteers are needed to help with the IFPE Education Planning Committee, and work with this committee will start later in 2021. To join or recommend a peer for this committee please contact Helen Horner at or (414) 298-4179.


Keep Up With Industry Trends

NFPA’s podcast series, Fluid Power Forum, gives our members an in-depth look at our industry’s fundamental contributions. With topics ranging from IoT to cheesemaking (and everything in between), this series explores the real-world applications of fluid power technology.

Listen to the top-downloaded episode from 2020 here:

New episodes are released every other Monday and are available on all your favorite podcast platforms, including Apple Podcasts and iHeart Radio. We’re always looking for new topics and guests so if you’d like to be a part of a Fluid Power Forum episode, reach out to Maddie Parise at (414) 259-2022 or


Fluid Power MachineryMore than 100 players from across the supply chain have joined to new Roadmap Committee to discuss and determine the evolving needs of fluid power customers and the needed advancements in fluid power technology, which will result in the 2021 update to the NFPA Technology Roadmap later in the year. The Technology Roadmap reflects changes in the marketplace and identifies new customer needs and fluid power capability improvement opportunities. Learn more about the 2021 updates and download the 2019 version of the document here.


The latest Annual Report on the U.S. Fluid Power Industry was also recently released on the NFPA website. Hundreds have already downloaded and shared the report with colleagues and customers because of its quantified summary of the impact of the fluid power industry on the U.S. economy. The information the report provides is useful to fluid power professionals, customers, and prospects alike. Download and share the report here.



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