Communications Survey: Why do members use social media?

By Katrina Schwarz | January 28, 2015 |

In my last article about social media, I wrote about what the results of the communications survey told us about the limited importance of social media in members’ marketing communications strategies. The survey results also gave some insight as to the intended purpose of member companies’ social media efforts. Based on my previous observations of…

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Communications Survey: Social Media Plays Limited Role in Fluid Power Marketing Strategy

By Katrina Schwarz | January 5, 2015 |

I recently wrote about my observations of NFPA member company social media usage from an outsider’s perspective. I found that most members have social media accounts that may or may not be regularly used. The insider’s perspective provided by the recent communications survey measured the importance of social media in members’ marketing plans. The results…

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Fluid Power Communication Gets More Social

By Katrina Schwarz | November 24, 2014 |

Social media marketing has become a buzzword over the past few years. Platforms like Facebook, LinkedIn, and Twitter can be a marketer’s fantasyland, offering seemingly easy access to a variety of audiences, including potential consumers and employees. Even though certain types of business benefit more than others, social media use has grown across industries, including…

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