NFPA’s Capacity Utilization Gets a Little Respect

It’s been over a decade now that NFPA has been producing a report that takes federal capacity utilization data for key markets and summarizes it for members.  Capacity utilization is an indicator of likely equipment need for markets.  The higher percent utilized, the more likely additional equipment will be needed, in coming months.

The quarterly Capacity Utilization Report was available in the member’s only section of the NFPA website for a long time.  We knew little about how much it was used, and rarely heard from members about it.  It’s been the Rodney Dangerfield of NFPA stats reports, appearing to get no respect. We thought about discontinuing the report to focus staff time elsewhere.

That may be changing.  When we developed the new NFPA Market Information website, we added in the capability to track downloads of specific files using a tool called MixPanel, so we can now tell how popular various reports are and make informed decisions about where to focus our efforts, in report creation, development, promotion.  We’ll also know when something might need to be discontinued.

In the first quarter of 2016, representatives from 30 member companies downloaded the capacity utilization report from the NFPA Market Information site.  That’s not overwhelming by any stretch.  But the report’s not ready to be packed off to the glue factory either.  We’ll keep it around and keep a watch on it.   If all goes well, we’ll try to make it look a little nicer, too.


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