Evaluate Industry Sales by Customer Market

Stats Fact of the Week

Stats Fact of the Week: Week of May 13, 2019

NFPA will begin collecting 2018 hydraulic and pneumatic sales figures from manufacturer members next week for the Customer Market Survey (CMS), a valuable resource for manufacturer members looking for a more complete information source about fluid power customer markets. Specifically, survey results help participants properly interpret the segmentation of hydraulic and pneumatic sales by customer market, which in turn gives them a clearer view of the industry and of their customers.

Great care is taken to maintain confidentiality of individual company data, so we have partnered with The Dieringer Research Group, an independent market research firm, to conduct the survey and data aggregation. We encourage all of our manufacturer members to participate since the survey results are only available to those members who contribute data to the survey.

“Measuring industry sales by customer market is a critical piece of industry intelligence that allows us to understand the role each customer segment plays in the marketplace and even identify emerging markets to investigate.” –Tricia Fulton, Helios Technologies

To better understand how the data and analysis results are displayed, examples from the 2016 report has been included below.

These results supply a segmentation snapshot of our industry’s sales to our most popular customer markets in both dollar and percentage formats.

The CMS will be distributed to all NFPA manufacturer members on Wednesday, May 22. The person most familiar with your company’s sales of fluid power products should be asked to complete this online survey and can have a survey link and information sent directly by sending their contact information to Eric Armstrong at earmstrong@nfpa.com or (414) 778-3372.

We appreciate the time and effort our members devote to the completion of this survey. The entire industry will benefit as a result.

Questions? Contact Eric Armstrong at earmstrong@nfpa.com or (414) 778-3372.