Author Archives: Katrina Schwarz

Event Mobi Annual Conference APP - sponsored by Yates Industries
The Annual Conference is just around the corner, and like last year, we will have an event app for the conference. The AC15 app uses the EventMobi platform again and was sponsored by Yates Industries. The app isn’t all that app-like. No app stores are involved. Just your web browser of choice on your smartphone...

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Phone Apps
I’ve been writing about different aspects of social media usage among NFPA members using both my own observations and survey data about member habits. While it’s easy to tell who is using social media for marketing, it’s harder to tell whose efforts are successful. Like the Facebook friend who posts every day but rarely gets...

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social media tree
In my last article about social media, I wrote about what the results of the communications survey told us about the limited importance of social media in members’ marketing communications strategies. The survey results also gave some insight as to the intended purpose of member companies’ social media efforts. Based on my previous observations of...

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Modern business concepts - communications survey
I recently wrote about my observations of NFPA member company social media usage from an outsider’s perspective. I found that most members have social media accounts that may or may not be regularly used. The insider’s perspective provided by the recent communications survey measured the importance of social media in members’ marketing plans. The results...

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Harper College Mechatronics lab
This year’s third and final NFPA Regional Meeting took place over lunch at the Wojcik Conference Center at Harper College in Palatine, IL on December 8.  As always, the event was free and open to members and non-members.  The attendees represented the entire fluid power supply chain. In addition to the casual networking, chance to speak with...

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Social Media
Social media marketing has become a buzzword over the past few years. Platforms like Facebook, LinkedIn, and Twitter can be a marketer’s fantasyland, offering seemingly easy access to a variety of audiences, including potential consumers and employees. Even though certain types of business benefit more than others, social media use has grown across industries, including...

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As the resident rookie here at the NFPA, I still have a lot to learn.  I’d be blatantly lying if I said that my background in journalism, linguistics, and marketing ever taught me anything about fluid power.  While having an outsider’s perspective can be helpful in finding new ways to communicate ideas, working in this...

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NFPA Member News

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Sun Hydraulics Corporation announced it has entered into a Technology License Agreement with Sturman Industries, Inc.  Under the agreement, Sun will manufacture and sell valves which incorporate Sturman digital valve actuation technology into screw-in cartridge valves used in fluid power markets.  "We look forward to bringing these exciting new products to market during 2015.  We...

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NFPA Member News

NFPA member news
Bimba Manufacturing Company announced that Jamie Hyneman, who is president of M5 Industries and is known for his work on the cable television program MythBusters, is joining its R&D team.  The official announcement took place during a press conference at PACK EXPO International in Chicago on November 4.  "As we move forward, I intend to...

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