Social media marketing has become a buzzword over the past few years. Platforms like Facebook, LinkedIn, and Twitter can be a marketer’s fantasyland, offering seemingly easy access to a variety of audiences, including potential consumers and employees. Even though certain types of business benefit more than others, social media use has grown across industries, including fluid power.
In a recent analysis of a random sample of NFPA member companies, I found that most (almost 90%) of our members have a LinkedIn page while only about one-third used Facebook, Twitter, or YouTube. Although about two-thirds of our members haven’t actively been posting to social media in the past months, the activity that was there tended to be for promotion and news-sharing to target potential and existing customers. When broken down by member type, manufacturers were less likely to use social media.
How do these general trends compare to your company’s social media usage? Tell us about it in our upcoming Communications Survey, coming out next week.
Catching Up With NFPA Robotics Challenge Scholarship Winners; 2022 Winner Seeking Fluid Power Internship
By: Haley Nemeth The NFPA Education and Technology Foundation has awarded six scholarships to students through the Robotics Challenge Scholarship. The scholarship awards $30,000 ($7,500 per year for four years) to high school seniors who participate in a VEX, FIRST®, or NRL Robotics Competition Team and uses pneumatics in the competition robot. The goal of…
NFPA Invites Members to Update Their Member Directory Listing
As part of an effort to update the online NFPA Member Directory, to include more member company branches in NFPA events taking place across North America, we would like to collect your updated member company information – including current staff and affiliate branch locations. The most valuable information to update is as follows: Member company…
2023 Spring Economic Update Webinar – Register Today!
NFPA Economic Update WebinarFeaturing Jim Meil of ACT ResearchWednesday, March 29, 10:00am CSTRegistration Open Registration is now open for the March 29th Economic Update webinar featuring Jim Meil (Principal, Industry Analysis – ACT Research.) The event will take place virtually. This event will provide insights into the latest economic developments & future trends for the…