Social media marketing has become a buzzword over the past few years. Platforms like Facebook, LinkedIn, and Twitter can be a marketer’s fantasyland, offering seemingly easy access to a variety of audiences, including potential consumers and employees. Even though certain types of business benefit more than others, social media use has grown across industries, including fluid power.
In a recent analysis of a random sample of NFPA member companies, I found that most (almost 90%) of our members have a LinkedIn page while only about one-third used Facebook, Twitter, or YouTube. Although about two-thirds of our members haven’t actively been posting to social media in the past months, the activity that was there tended to be for promotion and news-sharing to target potential and existing customers. When broken down by member type, manufacturers were less likely to use social media.
How do these general trends compare to your company’s social media usage? Tell us about it in our upcoming Communications Survey, coming out next week.
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