Communications Survey: Social Media Plays Limited Role in Fluid Power Marketing Strategy

I recently wrote about my observations of NFPA member company social media usage from an outsider’s perspective. I found that most members have social media accounts that may or may not be regularly used.

The insider’s perspective provided by the recent communications survey measured the importance of social media in members’ marketing plans. The results show that overall, members view social media as part of a well-rounded marketing communications strategy. Even though just over 10 percent of respondents said that social media was very important to their company’s marketing communications strategy, about 40 percent of respondents found it to be somewhat important to strategy. Only around 17 percent said it had no importance at all.

The results show other trends when broken down by company function and size. The majority of respondents in education said that social media was very important to strategy while none said it had no importance. On the other hand, almost half of the distributors who took part in the survey said that social media marketing was somewhat unimportant. Suppliers, manufacturers, and respondents from companies with other primary functions tended to find social media somewhat important to strategy. When looking at size, respondents from both small and large companies tended to find social media somewhat important while those in medium-sized companies generally found social media somewhat unimportant.

For more information contact Katrina Schwarz, NFPA’s Marketing Manager, at kschwarz@nfpa.com.

Recent Posts

Updated Industry Trends Data Available

As many of you may know, the National Fluid Power Association (NFPA) is the leading source of hydraulic and pneumatic industry data. Members get and use our data in a variety of ways to run their businesses. Part of our market information services is providing overall industry trends. Here is the latest update: Hydraulic and…

Fluid Power Forum Discusses Student Opportunities at Fluid Power Institute

Episode 45 of Fluid Power Forum, NFPA’s fluid power industry-focused podcast, is now live. This episode features Tim Kerrigan of MSOE’s Fluid Power Institute (FPI). Listen below to hear how the FPI is preparing its student staff members for the fluid power workforce. This fluid power industry-focused podcast highlights the people, technologies and unique applications that are moving…

See the Economic Impact of the U.S. Fluid Power Industry

Did you know the fluid power industry employs over 66,000 people in the U.S.? If that figure includes you, there may be more industry information that you should have access to. One way to source data on the fluid power industry is to download NFPA’s Annual Report on the U.S. Fluid Power Industry. By downloading this free…