At the end of 2015, we sent out a communications survey to everyone who receives our news and email alerts. Each year, we use the results of the survey to guide our editorial calendar priorities in order to give members more of the types of information they find valuable and want.
On the 2015 survey, we identified 14 overarching topics that had to do with member services, fluid power workforce and education initiatives, general news about NFPA as an association, and industry news. We asked those taking the survey to select how valuable they find the information in each topic to be, with the choices being very valuable, moderately valuable, minimally valuable, and not at all valuable. The vast majority of the survey respondents found industry statistics to be most valuable, with almost 97 percent considering the topic to be either very or moderately valuable. Only about three percent said that statistical information was only minimally valuable and no one said it was not at all valuable. Upcoming events was the next most valued topic, followed by fluid power research and member company news.
Interestingly enough, despite fluid power research pieces being considered valuable, pieces about the organizations that support fluid power research, such as the Center for Compact and Efficient Fluid Power and the NFPA Foundation/Pascal Society did not rank as well, most likely meaning that the outcomes of these organizations matters more to members than more general information about them. All topics were ranked as more valuable than not overall.
When it came to the amount of information we send out, respondents were happiest with the amount of information they receive about NFPA events, with 90 percent saying they receive just the right amount. Involvement opportunities, industry statistics, standards development, and trade show information rounded out the top five topics respondents feel they receive enough information about.
While the majority of respondents felt good about the amount of information they receive about all of the topics listed, a few areas had a fair chunk of respondents feeling they don’t get enough. Almost 20 percent said they do not receive enough information about fluid power research. Workforce initiatives, committee activities, behind-the-scenes at NFPA information, and Board of Directors strategies were also topics respondents reported not receiving enough communications about.
Thank you to everyone who responded to the survey. More result summaries are coming in the following weeks.
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