Communications Survey: Lack of Confidence in Social Media Success

I’ve been writing about different aspects of social media usage among NFPA members using both my own observations and survey data about member habits. While it’s easy to tell who is using social media for marketing, it’s harder to tell whose efforts are successful. Like the Facebook friend who posts every day but rarely gets any likes or comments, corporate social media messages can also fall on deaf ears.

Overall, NFPA members are not entirely confident that the messages they put on social media are having the impact they’re intended to have. Part of this stems from members either using social media sporadically or not using certain platforms at all, with the majority stating that the success question for Twitter, Facebook and Google+ did not apply to their company. The majority did feel that their use of LinkedIn and YouTube has been somewhat successful, however. A fairly high percentage, although not the majority, felt that their efforts on Facebook and Google+ have been somewhat successful. And, a fairly high percentage said outright that their companies have not been successful on Twitter.

When sorting by primary function, every group was not confident in Twitter usage and somewhat confident in LinkedIn usage. Educators were among the most confident in Facebook usage, although not overwhelmingly so. Distributors were the most confident about YouTube use while overall confidence in Google+ was mixed. Company size made little difference in confidence level by platform.

For more information contact Katrina Schwarz, NFPA’s Marketing Manager.

Recent Posts

Fluid Power Forum Session at PACK EXPO International

Fluid Power Forum is the podcast that features interesting and innovative applications of fluid power (hydraulics and pneumatics), and it’s coming to PACK EXPO International with the latest advanced pneumatic solutions for packaging machines. Pneumatics, a reliable and cost-effective technology for many core actuated functions on these machines, is becoming even more indispensable through its…

Read More

See Who’s Attending the September 2022 NFPA/FPIC/AEM Quarterly Conference

September 1, 2022 | 8:00am– 12:30pm (Central)Virtual Delivery Plan your networking in advanced with the list of current attendees for the September NFPA/FPIC Quarterly Conference. The upcoming conference will take place September 1, 2022 and will be held jointly with the Association for Equipment Manufactures. The conference focus is on increasing efficiency and reducing emissions…

Read More

Now Announcing: Workforce Engagement Groups

A critical pillar of the NFPA’s mission is to develop an educated fluid power workforce and connect students to careers in the industry. In support of this mission, we are launching four state-specific Workforce Engagement Groups – one each in Wisconsin, Illinois, Michigan, and Indiana. The purpose of these groups is to bring your company…

Read More